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USA Today - National Parks Guide | Human Nature Designs

WHAT IS HUMAN NATURE DESIGNS?

Human Nature Designs is a national parks and nature-inspired gifts and goods company that aims to bring a different kind of souvenir to the market - one that is crafted with intention, first-hand experience, and a deep appreciation for Mother Nature.

Emily Backus, designer and founder, designs and creates the products herself out of her home in Denver, CO. She is an ardent nature lover and uses a retro style and modern colors to evoke the feeling of each location.

USA Today - National Parks Guide | Human Nature Designs

WHAT IS THE MEANING BEHIND THE NAME?

The logo and brand name was developed from that idea that each one of us is a part of nature, and nature is a part of each one of us.

With the urban-industrial shift in mindset, our true nature is easy to forget. We spend more time staring at screens than staring at the sky, and more time listening to computers ping than birds sing. Yet when we hold our relationship with nature in the highest regard, we reap the benefits of better health, extended longevity, and more meaningful lives.

The goal of each design is to help you revisit your most colorful and most deeply meaningful moments on Earth, and realize the importance of nature to your health, wellness, and happiness.

The goal of Human Nature Designs is to create a community that honors the Human-Nature Connection and inspires you to reconnect yourself to the natural world every day.

You can check out our sustainability initiatives and get a closer look at how products are made here.