Why Human Nature Designs? The Story and Meaning Behind the Brand.

by Emily Backus
The Story Behind the Human Nature Designs Brand

It is in our DNA to derive peace from singing birds and inspiration from sunsets. We are naturally drawn to love, appreciate, reside in, and help preserve our planet because our survival depends on it. This is how deep the human-nature connection is - every one of us is a part of nature, and nature is a part of every one of us. 

With the urban-industrial shift in mindset, our true nature is easy to forget. We spend more time staring at screens than staring at the sky, and more time listening to computers ping than birds sing. When we hold our relationship with nature in the highest regard, we reap the benefits of better health, extended longevity, and a more meaningful life. 

 That’s the heart of Human Nature Designs: helping you celebrate your favorite places in nature with sustainable national park souvenirs and gifts that give back.

What drives our connection to nature?

At its most fundamental, the relationship humans have with nature is an essential one. In scientific terms, this concept is called the Biophilia Hypothesis. Popularized by American biologist and naturalist Edward Wilson, this hypothesis states that “humans possess an innate tendency to seek connections with nature and other forms of life.” If you want a more poetic outlook, American psychoanalyst Erich Fromm describes this same phenomenon as “the passionate love of life and of all that is alive.”

It is in our DNA to derive peace from singing birds and inspiration from sunsets. We are naturally drawn to love, appreciate, and preserve our planet because our survival depends on it.

This is how deep the human-nature connection is. This is why the memories you make in nature are visceral and wildly colorful. Whether we realize it or not, our deeply meaningful hikes in the mountains, walks on the beach, and meditative moments staring at clouds are evidence of our reliance on and connection to Mother Nature.

At Human Nature Designs, we see this truth in every travel keepsake we create. Your memories in nature—whether hiking in Rocky Mountain National Park, camping in Moab, Utah, or driving along the Pacific Coast Highway—deserve to be celebrated and remembered.

 

Why is this connection important?

Studies reveal that both children and adults are healthier, happier, more creative, and more productive when they have a connection to nature. People of all ages with ADD, asthma, obesity, anxiety, and depression have shown major improvements in mental, physical, and spiritual health when spending just a short time outside. Even something as simple as having a view of nature from your window as a hospital patient is proven to help you heal faster.

Why is it especially important in modern life?

Today, more young children know how to open a web browser or play a computer game than swim or ride a bike. Technology has usurped nature as the favorite place to play, causing the youngest members of our society (including our future world leaders) to develop an aversion to nature called Biophobia.

This Biophobic outlook is incredibly dangerous, as it translates to a loss of respect for the natural world, a decreased desire to interact with nature, and a lack of appreciation for “the diversity of life-forms that support human survival.” And the outcome? Environmental destruction, species extinction, rising climate temperatures, and the loss of our planet and ourselves.

Why be a part of the Human Nature Designs community?

Unlike most commercial souvenir companies, Human Nature Designs is a Colorado-based brand inspired by nature and national parks. Every design is created with intention, sustainability, and deep care for Mother Earth.

Our mission is simple: to help you revisit your most meaningful moments in nature, and to inspire a deeper commitment to protecting the planet.

 

 

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